MEZO™ by media mea is an innovative 7-inch smart screen designed for direct installation on shopping cart handlebars in supermarkets, hypermarkets, and duty-free stores. By combining RFID technology, wayfinding maps, smartphone integration, and targeted digital advertising, MEZO™ transforms ordinary carts into intelligent retail media platforms.
With MEZO™, retailers and brands can deliver location-based promotions, real-time product ads, and personalized shopping assistance, and all at the point of decision, where it matters most.
Marketing Highlights:
- 🎯 Location-Aware Advertising – Built-in RFID reader detects shopper position inside the store and displays targeted ads (e.g., beauty products in the beauty aisle).
- 🔄 Competitive Promotions – As products pass through the RFID sensor, MEZO can trigger ads for competing or complementary items.
- 📱 Smartphone & App Integration – Syncs shopping lists directly from the MEZO app to the screen, including aisle-by-aisle wayfinding navigation.
- 🛒 Enhanced Shopper Experience – Personalized offers and time-saving guidance improve convenience, loyalty, and shopper satisfaction.
- 💰 Retailer Advantage – Opens a new in-store advertising channel with measurable ROI, providing revenue from campaigns while enhancing store operations.
Technical Specifications:
- Screen Size: 7-inch LCD touchscreen
- Resolution: High-definition, crisp and vibrant
- Waterproof: IP67 rating (splash and spill resistant)
- Anti-Vandal: Rugged, durable construction for daily heavy use
- Operating System: Embedded Android player
- Connectivity: 4G/5G wireless communication
- GPS Module: Provides precise positioning for targeted ad delivery
- RFID Reader: Interacts seamlessly with the store database for product/location recognition
- Customization: Fully customizable in appearance, software, and integrated solutions
- Design: Ergonomic handlebar mount with sleek, modern finish
- Durability: Engineered to withstand supermarket, airport, and retail duty-free environments
Key Benefits for Retailers & Brands:
✔️ Unlock new in-store advertising revenue
✔️ Drive impulse purchases with context-aware promotions
✔️ Guide shoppers directly to the right aisle or shelf
✔️ Boost brand visibility through precision targeting
✔️ Provide data insights into shopper behavior & journey patterns
For more information, please reach us to sales@mediamea.io
