MEZO is an innovative screen added to the handlebar of shopping carts and trolleys, equipped with an advanced RFID reader system that seamlessly interacts with the store’s database. This system detects the shopper’s location within a supermarket or Airport Duty Free Store, triggering relevant advertisements on the MEZO screen. For instance, as a shopper enters the beauty section, a targeted beauty product advertisement is displayed. Additionally, when a product passes through the MEZO screen’s RFID sensor, an advertisement for a competing product can be shown, enhancing promotional opportunities.
The MEZO system also connects to the shopper’s smartphone via a dedicated app, delivering a personalized shopping list directly to the cart. This feature includes a built-in wayfinding map that guides customers to the correct aisle and shelf, streamlining the shopping experience. By automating the shopping list and providing precise directions, MEZO significantly saves customers’ time. Furthermore, advertisements tailored to the shopper’s preferences and current advertising campaigns are displayed, offering timely suggestions.
Technical Specifications of the MEZO Screen
• Screen Size: 7 inches
• Technology: LCD touch screen
• Waterproof: IP67 rating for reliable performance in wet conditions
• Anti-Vandal: Durable construction with anti-vandal specifications to withstand harsh use
• Resolution: High-definition for clear and vibrant visuals
• Connectivity: Embedded Android player, 4G/5G wireless communication
• GPS Module: Ensures precise tracking and targeted content delivery
• RFID Reader: Seamlessly interacts with the store’s database for location-based advertisements
• Compatibility: Integrates with various software and systems, fully customizable in both appearance and integrated solutions
MEZO is highly versatile, capable of integrating with any desired software, and is fully customizable in both appearance and integrated solutions, ensuring it meets the specific needs of any store. With its robust design and advanced features, MEZO sets a new standard in enhancing the shopping experience and driving targeted advertising.
For more information, please reach us to sales@mediamea.io
