CMAS CONNECT by media mea is an advanced WiFi-based audience measurement and engagement system designed for digital signage, retail stores, shopping malls, airports, and event spaces. Unlike traditional analytics solutions that only measure foot traffic, CMAS CONNECT goes beyond by engaging with audiences in real-time, delivering dynamic content and personalized messaging to enhance advertising effectiveness, customer experience, and operational efficiency.
Key Features:
1. WiFi-Powered Audience Detection & Measurement
• Tracks and analyzes foot traffic using WiFi probe requests (anonymous signals).
• Measures dwell time, visit frequency, and movement patterns.
• Works without requiring users to connect to WiFi—seamless, passive data collection.
2. Real-Time Engagement & Content Optimization (Beyond Measurement!)
• CMAS CONNECT engages audiences by dynamically adapting digital content.
• Ai-powered content personalization: Displays change based on audience behavior and dwell time.
• Targeted messaging & promotions: Deliver context-aware ads and offers based on real-time analytics.
3. Behavioral & Demographic Insights (Privacy-Compliant)
• Uses Ai-driven estimations to detect audience age, gender, and behavioral trends.
• Provides heat-maps and audience flow analysis for smarter retail and event planning.
• Helps businesses refine their store layout, product placements, and marketing strategies.
4. Conversion Tracking & Audience Retargeting
• Tracks customer journeys across stores, malls, or event spaces.
• Links ad exposure to real-world actions such as purchases, bookings, or sign-ups.
• Enables WiFi-based retargeting, allowing businesses to engage with returning visitors effectively.
5. Privacy & GDPR Compliance
• 100% anonymous data collection—no personally identifiable information (PII) stored.
• Uses WiFi-based passive detection, requiring no app downloads or user logins.
• Fully compliant with GDPR, CCPA, and global privacy regulations.
6. Advanced Analytics Dashboard & API Integrations
• Live analytics with custom KPIs, heat-maps, and visitor segmentation.
• API integration with Google Analytics, CRM systems, and marketing automation tools.
• Remote cloud-based access for multi-location insights.
Deployment Options for CMAS CONNECT:
• ✅ Standalone WiFi Sensor Integration – Works with existing WiFi networks.
• ✅ Embedded in Digital Signage & Kiosks – Fully integrated with media mea’s interactive displays.
• ✅ Cloud-Based SaaS – Remote analytics dashboard with multi-location support.
Interested in CMAS CONNECT?
Find out how CMAS CONNECT can revolutionize your audience measurement and engagement strategy! Contact us today for a demo or to discuss integration options.
The CMAS Connect license cost is a recurrent yearly license per Access Point and is offered on a 12 months renewal basis. It includes a Free Access Point hardware.
