media mea's Infotainment Channel is an information channel that is categorized as news, weather and other social gossip intended for entertainment between Advertisement contents. Infotainment content is usually mixed also with other messages, such as ads and educational content. It catches the eye and helps retain attention which works perfectly well in venues with extended dwell times. media mea provides these different playlists from different media outlet partners and delivers it directly to the brands' Content Management Software scheduling it between scheduled commercials. The entertainment messages will keep the audiences interested in the entertainment content being shown on the screens, and as they continue watching it, the main campaign playlist content will always come back to play and keep these audiences interested.